The mission of normangeisler.com is to improve the public dialogue about health care by assisting consumers in critically analyzing claims about health care interventions and promoting shared decision-making principles based on accurate, balanced, and complete information about the tradeoffs involved in health-care decisions. normangeisler.com assesses health-care journalism, advertising, marketing, public relations, and other messages that may affect consumers, as well as providing criteria for consumers to assess these communications. Improving the quality and flow of health-care news and information to consumers can be a big step toward real reform.